OSM Expands Team with Three Industry Veterans

Outdoor Sports Marketing is proud to welcome Gaston Farmer, Wendy Stanley, and Joshua Gibbs to our award-winning team. With decades of combined experience in outdoor retail, brand management, and community leadership, these new additions reinforce OSM’s commitment to delivering exceptional service and growth across 23 states and the District of Columbia.

Meet the team and learn more about their unique journeys →

Gaston Farmer (Territory Rep)

Gaston brings over a decade of experience in the outdoor industry. Starting his career at Rock/Creek Outfitters and later working as a field service rep at OSM, Gaston has a background focused on retail management and brand support. His passion for connecting people with the outdoors is matched by his deep knowledge of backcountry pursuits and client management, skills that have shaped his work in both the outdoor retail and land conservation sectors. Gaston recently celebrated his first 50k at the finish line of The Stump Jump outside Chattanooga, TN.

Wendy Stanley (Territory Manager)

Wendy comes to OSM with over 20 years of experience in retail, brand and agency management within the outdoor industry. Wendy's career has been marked by a unique ability to connect customers, retailers, and brands, having worked in various roles from retail management to buyer and sales rep coordinator. Notable achievements include being recognized with the Grassroots Outdoor Alliance "Rolling Rack" Rep of the Year Award in 2018 and leading customer service and DEI initiatives at Oboz Footwear. A champion for the outdoors, Wendy is excited to strengthen relationships across the Southeast, assisting both retailers and enthusiasts alike in crafting their best experiences.

Joshua Gibbs (Brand Manager)

Joshua brings a collaborative, team first approach to leadership, developed across his nearly 30 years of experience in the Outdoor, Footwear, Snowsports, and Hunting industries. His unique background blends retail management, brand development, and omni-channel integration, across diverse markets including North America, EMEA, LATAM, and APAC.  Joshua is also passionate about the next generation of outdoor, dedicating his free time to mentoring entrepreneurs through the Greenhouse Outdoor Recreation Program at the Walton College of Business, serving on the boards of two youth cycling teams and teaching environmental stewardship to elementary school students. Joshua is excited to be a part of OSM’s continued growth and positive influence in the outdoor industry.