Celebrating Big Wins at 360 AC Greenville

After four full days at the 360 Adventure Collective Winter 2026 trade show in Greenville, we can confidently say: OSM crushed it. We’ve walked into plenty of shows over the years, but something about this one felt electric from the start. Maybe it was the crisp November mornings, maybe it was the steady stream of retailers buzzing with end-of-year energy — or maybe it was simply the power of bringing Smartwool, Icebreaker, Hydro Flask, Osprey, OXO Outdoor, Duck Head, and Lems together under one roof. From the first morning to the final hour, the booth was full with steady appointments and enthusiastic conversations about the season ahead. And while every brand shined, Smartwool, Duck Head and Lems absolutely stole the show.

Each morning, retailers practically lined up to dive into the new Smartwool offerings. Every appointment was full, often rolling right into the next one without a break. The excitement around the FW26 updates was contagious — retailers were already planning floor space and marketing pushes before they’d even left the booth.

Duck Head was the same story: confident buyers, big smiles, strong prebooks, and a clear sense the brand is hitting a major stride. The heritage styles and warm fabrics resonated with everyone who stopped by.

But the momentum around Lems was on a whole different level. Appointments filled up faster than we could add names to the list. Retailers were thrilled not just with the product, but with the direction, identity, and long-term potential. The energy around future growth was unmistakable. The kind of energy that tells you a brand is entering a big chapter.

As we packed up on the final afternoon, that familiar mix of exhaustion and satisfaction settled in, but this time, it felt different. The energy around Smartwool, Duck Head and Lems wasn’t just excitement for next season…it’s the launchpad for what comes next.