Lems Shoes Partners with Outdoor Sports Marketing to Expand East Coast Representation

BOULDER, CO (September 2, 2025) — Lems Shoes, a leader in minimalist and foot-shaped footwear, is proud to announce a strategic partnership with Outdoor Sports Marketing (OSM), a premier sales agency specializing in outdoor and active lifestyle brands. Effective September 1, 2025, OSM will serve as the exclusive sales representative for Lems Shoes across the East Coast.

This new collaboration marks a significant step in Lems’ continued growth strategy and commitment to providing thoughtfully designed footwear to a wider audience. With deep roots in the outdoor industry and over 25 years of experience, Outdoor Sports Marketing brings a proven track record of success in connecting innovative brands with top-tier retailers throughout the region.

“We’re thrilled to join forces with Outdoor Sports Marketing,” said Andrew Rademacher, Founder and CEO of Lems Shoes. “Their deep relationships, market knowledge, and passion for the outdoor industry make them an ideal partner as we expand our reach and bring the Lems philosophy to more consumers on the East Coast.”

Outdoor Sports Marketing will support Lems with comprehensive sales representation, including retailer outreach, training, and in-field support from Maine to Florida. The partnership underscores Lems’ commitment to delivering high-quality, anatomically designed footwear that promotes natural movement and long-term foot health.

“Lems is a brand that aligns perfectly with what we stand for,” said Nolan Davis, Co-Founder of Outdoor Sports Marketing. “They’re thoughtful, innovative, and purpose-driven. We’re thrilled to help grow their presence with the best specialty retailers in a region that values performance, comfort, and design in outdoor footwear.”

Retailers and partners across the East Coast can expect a smooth and energized transition as OSM begins representation effective September 1.

About Lems ShoesFounded in Boulder, Colorado, Lems Shoes designs footwear built on the principles of foot-shaped design, minimalism, and natural movement. With a commitment to comfort, simplicity, and performance, Lems continues to redefine what it means to walk, hike, and run naturally.Learn more at www.lemsshoes.com

About Outdoor Sports Marketing (OSM)

Outdoor Sports Marketing is a leading sales agency representing outdoor, lifestyle, and active brands across the Southeast, Mid-Atlantic and New England. With a reputation for integrity, service, and deep market knowledge, OSM has been connecting brands and retailers for over two decades.

Learn more at www.meetosm.com